You could pay hundreds of dollars to see Paul McCartney and the Red Hot Chili Peppers, or you could see them for free. More music festivals are livestreaming their concerts without charge as the ultimate marketing tool. For music fans, it's a chance to rock out from the best seats in the house.
The summer music festival season is in full swing. In San Francisco, that means the three-day Outside Lands music festival, which this year featured the Red Hot Chili Peppers, Nine Inch Nails, Vampire Weekend, and Paul McCartney.
The festival packed in 65,000 people a day. But those who didn't want to shell out the $250 for a 3-day pass, wait in line at the Porta Potties, or spend hours staking out a spot of grass by the main stage could still see the big names acts -- and for free.
Festival organizers partnered with live streaming platform Ustream to provide a free, live webcast that could be viewed worldwide on desktops, laptops and mobile devices.
Posted on: 03/09/2013Categories: News from RotD
