WORLD SFX Entertainment and secondary ticketing website Viagogo have signed what the companies call an international sponsorship agreement worth $75 million, in which Viagogo becomes the authorised resale outlet for SFX events worldwide.
Founded in 2012 by Robert FX Sillerman, EDM conglomerate SFX has spent the past two years buying up some of the largest brands in the sector, including Netherlands-based ID&T – producer of festivals such as Belgium's Tomorrowland (cap. 60,000) and its US equivalent TomorrowWorld (50,000), and Australia's Totem OneLove Group – promoter of touring festival Stereosonic. Read more
Posted on: 07/08/2014Categories: News from Audience Magazine