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Can the music industry deliver a Tidal wave of exclusives?

Fresh on the back of the big Tidal relaunch, CMU Business Editor Chris Cooke considers what an exclusives-driven streaming sector might look like in the latest CMU Trends Report.

With the all-new Tidal promising content exclusives a plenty, and Apple expected to likewise distinguish its new Beats/iTunes streaming service with exclusive albums and tracks when it launches later this year, Cooke notes the problems with artists doing exclusivity deals with a streaming platform. "Exclusives in the streaming domain are very different to exclusivity deals between artists and record shops or download stores, in that they make a much bigger demand on the fan", he writes.

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Posted on: 15/04/2015Categories: News from CMU Online

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