Appoint former BBC exec as your new boss. Appoint another former BBC exec as your content chief. Grab yourself a bucket load of BBC content. Well, it's not quite that easy, but Vevo has certainly become quite 'beebified' in recent months. It should watch out, Johnny Whittingdale might try to shut it down.
Anyway, Vevo has done itself a deal with the BBC's commercial division Worldwide, which will give the Sony/Universal-owned video platform over 200 performances from Radio 1's 'Live Lounge' strand. Which is bloody good news for Radio 1 chief Ben Cooper because, he says, "Vevo is one of my favourite apps", making this deal "utterly fantastic".
Posted on: 28/10/2015Categories: News from CMU Online