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'Generation Z: Meet the Young Millennials'

Teens value video platforms for music discovery and social engagement, but, as they develop as music consumers, look to audio streaming services and are more prepared to pay for music.

The latest in a regular series of Insight Sessions was held earlier this week (27/6), unveiling new music research by Mark Mulligan of MiDiA Research – Generation Z: Meet the Young Millennials.

The report for BPI/ERA explores the music consumption habits and social media behaviour of today's young Millennials (aged up to 19) and how their engagement across streaming and video platforms and social media and messaging apps, including Instagram, Snapchat and Musical.ly, is shaping longer-term trends.

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Posted on: 28/06/2017Categories: News from RotD

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