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GENTING ARENA TO BECOME RESORTS WORLD ARENA

GENTING ARENA TO BECOME RESORTS WORLD ARENA

NEC Group's Birmingham arena will be renamed after the shopping centre over the road this December
The UK's NEC Group has announced the rebranding of Genting Arena to Resorts World Arena, aligning its branding with the shopping and entertainment centre opposite the venue.

Genting UK, a subsidiary of Kuala Lumpur-based Genting Group, has held the title sponsorship of the 15,700-capacity venue since January 2015, and will continue to do so under the new name. Resorts World Birmingham opened three years ago.

The new name is effective from 3 December 2018.

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Posted on: 27/09/2018Categories: News from IQ Magazine

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