Live Nation's Ticketmaster in the US continues to push back against criticism over its involvement in the secondary ticketing market Stateside following last week's exposé by the Toronto Star and CBC. In a new post on the company's corporate blog, the ticketing giant's President Jared Smith insists that at least some reporting and commentary around last week's revelations are based on a misunderstanding of what the firm's TradeDesk product does.
The Toronto Star/CBC report centred on a trade fair in Las Vegas for ticket brokers – aka touts or, given we're in North America, scalpers – where Ticketmaster was promoting its TradeDesk service, which helps touts manage and organise tickets they have acquired for resale. Ticketmaster, of course, operates both primary and secondary ticketing platforms, and although it is now closing down the latter in Europe, it remains active in both in the US.
Posted on: 27/09/2018Categories: News from CMU Online
