Spike in sales for songs performed at 2019 Grammy Awards by Lady Gaga, Kacey Musgraves, Bradi Carlile, H.E.R. and Dolly Parton.
Songs performed at Saturday's 61st Grammy Awards by Lady Gaga, Kacey Musgraves, Bradi Carlile, H.E.R. and others, collectively contributed to a 480% increase in digital download sales, according to Nielsen Music.
The songs performed at the awards ceremony, including H.E.R.'s 'Hard Place' (up 102,000%), Kacey Musgraves' 'Rainbow' (up 9,430%), Brandi Carlile's 'The Joke' (up 2,771%) and Lady Gaga and Bradley Cooper's 'Shallow' (up 229%), collectively sold 71,000 downloads on the day of the show, 12,000 more than on the day before the awards.
'Shallow', winner of best pop duo/ group performance, was the biggest seller of all Grammy-performed songs, selling 14,000 downloads on the day of the awards. The song lost out to Childish Gambino's 'This is America' in the record of the year category, a win predicted by artificial intelligence platform, DataRobot.
Musgraves' Golden Hour, winner of album of the year and best country album at the Grammys, also saw a vast increase in sales, selling over 3,000 copies on Saturday, up from less than 1,000.
Posted on: 14/02/2019Categories: News from IQ Magazine
